End-to-End Analytics and Server-Side Tracking
We build the data infrastructure behind marketing: server-side GTM, the Conversions API in Meta and TikTok, Enhanced Conversions in Google, a CRM connection and dashboards in Looker Studio. Every sale is tied back to a channel, a campaign and a keyword.
Built for companies spending $2000 a month or more on advertising and making decisions from numbers: without honest attribution there is no way to optimize a budget.
What the work covers
Browser-side tracking loses up to a third of conversions: ad blockers, iOS restrictions, short-lived cookies. Server-side infrastructure gives that signal back to the ad platforms and to your reporting.
8 192
~3 400
~1 480
~520
Server-side GTM
A container on your own subdomain: events go to Google, Meta and TikTok from the server, past ad blockers and browser restrictions.
CRM connection
Sales and deal statuses flow back into the ad platforms, so the algorithms optimize for revenue instead of for raw leads.
BI dashboards
Looker Studio: spend, leads, sales and ROMI by channel on one screen, refreshed automatically.
§ 04 · PROCESS
How we build it
- 01
Data audit
We reconcile the numbers in the ad accounts, the analytics and the CRM, and pin down where conversions are lost and how many.
- 02
Data schema
We design the events, parameters and identifiers: what gets sent, from where and to where.
- 03
sGTM rollout
We deploy the server container, move the pixels onto server-side events and configure deduplication.
- 04
CRM integration
Offline conversions and deal statuses reach Google and Meta automatically.
- 05
Dashboard and reconciliation
We assemble the reporting, verify its accuracy and hand the documentation to your team.
§06 — STATS
98.2%
attribution accuracy after rollout
+31%
of conversions recovered server-side
1–3 wks
implementation time
24/7
automated reporting
§ 05 · PRICING
Pricing. Simple.
Fixed price, flexible scope.
Analytics
Tracking infrastructure. For teams that want to know what actually works. We find the problem and set it up properly.
- AppsFlyer or GA4 setup
- sGTM + server CAPI (Meta / TikTok)
- dataLayer purchase enrichment
- Looker Studio dashboard
- Weekly report
Management
Tracking + media. The full performance marketing cycle.
- Everything in Analytics
- Campaign launch on Google, Meta, TikTok
- A/B tests and creative strategy
- Bi-weekly strategy report
- Shared Slack channel
Complete
Infrastructure + media + a Next.js site. Enterprise grade.
- The full server-side attribution stack
- Full media management
- Landing page development
- Priority 24/7 support
- Custom BI dashboard
- Telegram bot for your metrics. Check in any time.
§ · FAQ
Frequently asked questions
The short version on process, timelines and pricing — the things people ask most.
§ · GET IN TOUCH
Shall we measure the losses?
A free reconciliation: how many conversions your current tracking is losing.