Every fruit is a dataset.
We turn ad budget
into growth
you can measure.
We set up analytics and advertising for fintech, online stores and mobile apps — so every tenge shows up in the report.
Real results
Five cases. Fintech, e-commerce, mobile, web. Numbers straight from the ad accounts and from measurements on the live sites — nothing made up.
- yeldosaman
.kzArt / Portfolio + shopNext.js + Strapi for an artist: portfolio, print shop and Schema.org on every artwork97 Lighthouse, desktopOpen the case - zhardemzaim
.kzFintech / MicrofinanceMicrofinance company site on Next.js: Russian and Kazakh versions, Lighthouse 94+ on every screen96 Lighthouse, desktopOpen the case - dmvmove
.comMoving / Virginia, USAA moving company site for the DC area: services, areas served and online quotesWordPress + Local SEOOpen the case - eldom
.kzBuilding materials / Online storeAn online store for flooring and doors, built on OpenCartOpenCart + КаталогOpen the case - +62%FintechB2C CAPIServer-side CAPI via Stape: +62% events and −33% CPL−33% CPLOpen the case
- +148.8%E-commercePerformance MaxPMax + feed optimisation: +41% revenue on the same budget+2.2% CROpen the case
§ 02 · SERVICES
What we build
Three practices — attribution, media, development. Each with a metric you can measure.
Analytics and attribution
AppsFlyer, sGTM, server CAPI, Looker Studio. Infrastructure that doesn't lie.
Ad management
Performance campaigns on Google, Meta, TikTok. Optimized against real CRM conversions.
Website development
Next.js + PayloadCMS. Landing pages with tracking and analytics built in from day one.
§ 04 · PROCESS
Three steps
Enquiry. Call. Results. No briefs, no tenders.
Send a request
Message us directly or fill in the form. We reply within 24 hours — no interrogation.
A call
A free audit of your current analytics and advertising. We show you where the money leaks within 3 days.
Results
We launch campaigns against measurable KPIs. Every task carries a metric and a deadline.
The first step takes a couple of minutes — we reply within 24 hours.
§ 05 · PRICING
Pricing. Simple.
Fixed price, flexible scope.
Analytics
Tracking infrastructure. For teams that want to know what actually works. We find the problem and set it up properly.
- AppsFlyer or GA4 setup
- sGTM + server CAPI (Meta / TikTok)
- dataLayer purchase enrichment
- Looker Studio dashboard
- Weekly report
Management
Tracking + media. The full performance marketing cycle.
- Everything in Analytics
- Campaign launch on Google, Meta, TikTok
- A/B tests and creative strategy
- Bi-weekly strategy report
- Shared Slack channel
Complete
Infrastructure + media + a Next.js site. Enterprise grade.
- The full server-side attribution stack
- Full media management
- Landing page development
- Priority 24/7 support
- Custom BI dashboard
- Telegram bot for your metrics. Check in any time.
§ 03 · ABOUT
Hello, we are ananas
For the past few years we've worked inside some of the most technically demanding digital projects in Kazakhstan — fintech, banks, mobile apps and e-commerce. Our job is to connect ad spend to real revenue. To do that we build the infrastructure that makes it measurable: attribution systems, event taxonomy, server-side pipelines, AppsFlyer SDK specs and campaign architecture.
We know how to work where the funnel is long and non-linear: someone clicks an ad in a browser, installs the app three days later, clears verification a week after that, and funds the account a month on. A standard pixel cannot measure that. We can.
Alongside the analytics infrastructure we run the full paid media cycle: Google Ads, Meta, TikTok, Yandex. We manage budgets, optimize CPA and ROAS, write creative briefs and build a media mix around each client's unit economics.
Based in Astana. We work remotely with teams across the CIS.
Performance marketing for businesses that care about outcomes, not reports
We work with data at every stage, from first touch to repeat purchase. No reach metrics — only money in the till.
8 192
~3 400
~1 480
~520
Reports without filler
Every report carries concrete numbers, conclusions and next steps. We do not hide behind pretty charts.
In sync with sales
Marketing and CRM work as one system. We see which channels bring money, not just clicks.
Constant experiments
We test at least one hypothesis every week. Winners get scaled, losers get switched off fast.
§ · FAQ
Frequently asked questions
The short version on process, timelines and pricing — the things people ask most.
Knowledge base
We break down attribution, tracking, channels and analytics — the way they work in practice.
UTM Tagging for Fintech and Apps: One Standard That Will Save Your Analytics
Building one UTM standard for web and apps. Naming, a dictionary of values, syncing with your MMP. Why messy tags turn reports into garbage.
Read →Attribution Models in Fintech: Why Last-Click Robs Your Best Channels
First-click, last-click and data-driven for long fintech funnels. How your attribution model quietly reshapes budget and why none replace incrementality.
Read →Google Merchant Center: Why Your Products Silently Drop Out of Shopping
Common Google Merchant Center feed errors: GTIN, brand, availability mismatch, price mismatch. How to pass review and avoid silent product disapprovals.
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