Mobile App Marketing
User acquisition for mobile apps: Google App Campaigns, Meta, TikTok and ASA. We build attribution on AppsFlyer, strip out fraud and optimize against in-app events — registrations, purchases, approved applications — rather than against installs.
We work with fintech, e-commerce and service apps in Kazakhstan and the CIS. Our particular specialty is apps with a long funnel, where the install has to be tied to an event in the CRM.
What the work covers
App growth is capped by signal quality, not by budget: if the networks cannot see which of your installs actually pay, they deliver fraud and dead installs. So we start with attribution.
8 192
~3 400
~1 480
~520
AppsFlyer attribution
SDK, postbacks to the ad networks, deep links and fraud protection. CRM events are tied back to the source of the install.
UA campaigns
Google App Campaigns, Meta AAA, TikTok: setups built around the optimization event, not around a cheap install.
Unit economics
Cohorts, LTV by channel, payback by week. Scaling decisions are made on numbers, not on gut feel.
§ 04 · PROCESS
How we launch
- 01
Attribution audit
We check the SDK, the events, the postbacks and the fraud filters. This is where 80% of expensive-install problems live.
- 02
Event map
We define the optimization event: not the install, but a registration, a purchase or an approved application.
- 03
UA launch
Campaigns across 2–3 networks with different creative approaches, postbacks wired to the key event.
- 04
Cohorts and LTV
We measure payback by cohort and shift budget into the channels with the best LTV.
§06 — STATS
6,180
installs per month on one project
842
approved applications
98.2%
attribution accuracy
−37%
CPI after clearing out fraud
§ 05 · PRICING
Pricing. Simple.
Fixed price, flexible scope.
Analytics
Tracking infrastructure. For teams that want to know what actually works. We find the problem and set it up properly.
- AppsFlyer or GA4 setup
- sGTM + server CAPI (Meta / TikTok)
- dataLayer purchase enrichment
- Looker Studio dashboard
- Weekly report
Management
Tracking + media. The full performance marketing cycle.
- Everything in Analytics
- Campaign launch on Google, Meta, TikTok
- A/B tests and creative strategy
- Bi-weekly strategy report
- Shared Slack channel
Complete
Infrastructure + media + a Next.js site. Enterprise grade.
- The full server-side attribution stack
- Full media management
- Landing page development
- Priority 24/7 support
- Custom BI dashboard
- Telegram bot for your metrics. Check in any time.
§ · FAQ
Frequently asked questions
The short version on process, timelines and pricing — the things people ask most.
§ · GET IN TOUCH
Ready to grow your app?
A free attribution audit: we will show where the UA budget goes and where the fraud is.