Instagram and Facebook Advertising
We launch and run paid social on Meta (Instagram, Facebook) for businesses in Kazakhstan: lead generation, e-commerce sales, subscriptions and app installs. A CRM setup through the Conversions API means the algorithms learn from real buyers, not from clicks.
Built for businesses with a visual product and clear lead economics — from services and education to online stores and apps.
What the work covers
Paid social in 2026 is not an interest-targeting dial, it is a system: a clean signal from the CRM, the right campaign structure and a constant flow of creative. That is how we build it.
8 192
~3 400
~1 480
~520
Strategy and structure
CBO/ABO built around your funnel, retargeting by segment, scaling the winning setups without burning audiences out.
Creative and testing
Hypotheses, static and video creative, UGC formats. New tests every week, and tired setups get replaced before performance drops.
Conversions API
Server-side event forwarding: purchases and leads from the CRM reach Meta with 98% accuracy, so targeting still works after the iOS restrictions.
§ 04 · PROCESS
How we launch
- 01
Economics first
We calculate the acceptable cost per lead from your margin — that number drives the strategy and the budgets.
- 02
Pixel + CAPI
We set up the pixel and server-side events and verify deduplication. Without it Meta optimizes blind.
- 03
Creative and launch
A first batch of 6–10 creatives for different segments, then test campaigns go live.
- 04
Iteration
Weekly tests: switch off what underperforms, scale what works, refresh the creative.
§06 — STATS
+27%
average ROAS uplift
98%
event accuracy via CAPI
6–10
creatives per test batch
1 wk
hypothesis testing cycle
§ 05 · PRICING
Pricing. Simple.
Fixed price, flexible scope.
Analytics
Tracking infrastructure. For teams that want to know what actually works. We find the problem and set it up properly.
- AppsFlyer or GA4 setup
- sGTM + server CAPI (Meta / TikTok)
- dataLayer purchase enrichment
- Looker Studio dashboard
- Weekly report
Management
Tracking + media. The full performance marketing cycle.
- Everything in Analytics
- Campaign launch on Google, Meta, TikTok
- A/B tests and creative strategy
- Bi-weekly strategy report
- Shared Slack channel
Complete
Infrastructure + media + a Next.js site. Enterprise grade.
- The full server-side attribution stack
- Full media management
- Landing page development
- Priority 24/7 support
- Custom BI dashboard
- Telegram bot for your metrics. Check in any time.
§ · FAQ
Frequently asked questions
The short version on process, timelines and pricing — the things people ask most.
§ · GET IN TOUCH
Shall we check your paid social?
A free audit of your Meta ad account: we will find where the money is burning.