Branding and packaging for Bal Şyryn honey: logo, labels and a colour for each variety

A new brand of natural Kazakhstani honey needed a visual identity and packaging that make the varieties easy to tell apart on the shelf.

The logo pairs modern graphics with a stylised Kazakh ornament, so the mark points straight to where the product comes from.

• A logo that stays simple and legible on any surface
• A separate colour palette for each variety
• Label and packaging design for the whole range

Varieties differ by colour while the range stays one brand. The packaging reads well on a shop shelf and in advertising.

Design: Yeldos Aman.