§ 01 · CASE
Online service / Classifieds platformBranding
KENGO logo for a classifieds platform: a kangaroo, Kazakh ornament and precise construction
LogoIdentity
§ 02·
The task
An online classifieds platform needed a bright, friendly image that reflects the name of the service and its link to Kazakhstan.
§ 03·
What we did
The mark combines the lines of a kangaroo with Kazakh ornament: the silhouette is not drawn literally but reads through curves and decorative elements.
- Built on a system of circles, which keeps a complex silhouette whole
- A warm orange palette
- The E in the name “jumps”, showing the stress and carrying on the idea of movement
§ 04·
The result
The name, national motifs, geometry, colour and type come together as one identity.
Design: Yeldos Aman.
§ 05·
Materials
§ 06·
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