§ 01 · CASE
Beauty / Salon in the USBranding
Logo and brand style for the DNA beauty salon in the US
LogoIdentity
§ 02·
The task
A beauty salon needed a feminine, light and modern style that stays concise and recognisable.
§ 03·
What we did
The logo rests on minimal typography, with the silhouette of a woman’s face set into the letter N.
- A flowing line through the name and the tagline “time to be beautiful”
- A pastel palette: powder, light pink, milk and beige
- Construction rules and usage on branded items
- Mockups of business cards and packaging
§ 04·
The result
Logo, colour and branded items form one system for the salon, print and digital materials.
Design: Yeldos Aman.
§ 05·
Materials
§ 06·
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