What to do if your ads are blocked in Google or Meta

A block always comes at the wrong time. In the morning you open the account and there is a red banner and zero impressions.

The first rule: do not panic and do not create a new account. The second: work out what exactly happened, because “blocked” can mean different things.

Step 1. Identify the level

An ad is rejected. The easiest case. A specific text or image breaks the rules, the other campaigns keep running.

A campaign or account is limited. Impressions have stopped, and you need to fix the cause and request a review.

The account or Business Manager is blocked. The hardest case. Every next step matters here.

Step 2. Find the reason

In Google, this is the section with policies and ad statuses. In Meta: Account Quality and the notifications in Business Manager. The reason is usually worded in general terms, but you can pin down the topic (a promised result, financial services, a breach of ad policy, suspicious activity, payments).

Step 3. Check the site, not just the ad

A common cause nobody looks for: the problem is not in the text but on the site. No privacy policy, broken pages, ad prices that do not match the site, misleading design, a site that opens with an error. The platforms check everything together.

Step 4. Fix it and file an appeal

First fix the violation, then send a review request. Keep it short and to the point: what was wrong, what you fixed, why it now meets the rules. Emotional letters and threats do not work.

If the answer is no, reread the reason carefully. Sometimes a second appeal with a clarification is enough, sometimes you need to change your approach.

What not to do

Opening a dozen new accounts and launching the same thing. This can get you blocked at user, domain or company level, and recovery becomes harder. Buying an “unblock” from dubious middlemen. Paying for accounts “with history”.

How to reduce the risk in advance

Keep account access with several administrators, so that losing one account does not shut down your advertising. Keep a history of changes, so you know what changed before a block. Check new ads against the rules before launch. And do not put off fixing the site.

Our take

Most blocks are not accidental. If you got one, then something in your advertising or on your site has been borderline for a long time, and now the system has had enough. Fix the cause, or it will happen again.

If your account is blocked, write to us. We will look at the reason and say what can realistically be done.

More about the service: Google Ads