How much online advertising costs in Astana: what makes up the budget

“How much does advertising cost?” sounds like “how much does a car cost?” It depends on what you are carrying and how far.

But you can name the order of magnitude if you split the price into parts. There are only three.

Part one: the ad budget

This is the money that goes to Google, Meta or TikTok. The agency does not receive it. How much you need is worked out backwards, from your goal.

An example with made-up numbers. You want 20 sales a month. Out of a hundred leads, ten people buy on average (yours may be five or twenty, and you need to know this in advance). So you need 200 leads. If one lead in your niche costs 5,000 tenge, the budget comes to a million tenge a month.

The numbers are made up and yours will differ. But the logic is the same: a budget is not plucked from the air, it is worked out backwards from sales.

Part two: running the ads

This is the specialists’ work. With us it starts from $1,000 a month. If you also need analytics set up so you can see sales, that is from $1,500 as a one-off. The combined plan of management and analytics starts from $2,500 a month.

The price depends on the number of channels, the volume of campaigns and the state of your account. Fixing someone else’s setup costs more than building from scratch.

Part three: everything around it

Creatives for paid social, a landing page, a CRM, integrations. If the site is slow and leads get lost on the form, no advertising will help. This is the expense people usually remember a month in.

What “too cheap” means

If you are offered ad management at a price where a specialist cannot spend more than a couple of hours a week on you, expect a “set it and forget it” setup. Advertising nobody touches usually lives exactly until the first drop in results.

Our take

The most expensive advertising is the kind nobody counts. A $1,000 agency that shows sales costs less than a $300 agency that shows clicks. The first helps you switch off what is weak. The second helps you spend the whole budget.

Tell us your niche and goal, and we will work out the budget and say under what conditions it pays off.

More about the service: Advertising and marketing in Astana