A career guidance centre site on Next.js and Payload: a catalogue of 108 programme groups in three languages

Talapker Consulting helps school students choose a career through experience: campus tours of Almaty universities, trial classes, company visits, meetings with students. Applicants and parents arrive with specific questions — which UNT subjects a degree needs, where it is taught, how to win a state grant. The site has to answer them at once — in Russian, Kazakh and English — and lead to signing up for the programme.

We made the whole site: the design and the signature collage on the home page, the copy, the Kazakh and English translations, and the build on Next.js and Payload CMS. The team runs pages, reference sections and events in the admin themselves, in three languages.

• A catalogue of all 108 groups of educational programmes with their codes and UNT profile subjects: search by code or name and a filter by subject pair. The home page search takes a degree, a university or a subject.
• A list of universities with their cities and links to their sites, alongside the centre's partners.
• Reference pages for applicants: UNT rules, state grants with deadlines, documents and quotas, additional and international exams, studying abroad.
• The 2026–2027 programme, sign-up and consultation forms, WhatsApp and Telegram, a feed of Instagram and TikTok posts. Analytics through GTM.
• Kazakh and English versions under /kk and /en: pages, reference sections and metadata translated.

Lighthouse on desktop 94; accessibility, best practices and SEO 100 each; zero layout shift. Pages are served from cache and the server answers in 0.12–0.18 s. 36 pages in the sitemap, 12 per language. The team updates reference pages and event announcements without a developer.